I just listened to an interview with Dustin Maher on Mixergy. Dustin has done a great job creating a business from scratch. He has created a business that is doing over $500,000 in sales with profit margins in excess of 50% by creating a business that caters to the fitness needs of moms. He has done it brick by brick by totally focusing on his customers. By delivering exceptional customer service he has created a passionate following. Mom’s tell other mom’s, he has a blog, and does public speaking all focused on mom’s. Everytime he meets someone he asks if he can add them to his email list and he now has over 5,000 people on it. These are the people that buy his DVD’s.
The incredible thing is that he isn’t a mom (obviously) or a dad, he is a single guy but he has done such a good job empathizing with his customer that he has created an incredible connection. It is a very inspiring story.