One big advantage that the Web has over Brick and Mortar retail is that typically when someone is in their web store, a retailer knows who it is, what they have purchased before, what they have looked at, and lots of other data about that customer. This allows the web guys to acknowledge their best customers, help them if necessary, and provide offers and recommendations. They can even customize the store, based on their customers’ preferences.
A challenge for retailers in 2012 is: How can we get customers to identify themselves when they come into our stores so we can do some of those same things?
Over a five day period, RetailWire, the retail news service has had stories about two retailers doing just that.
Two very different retailers and two very different programs.
How are you getting your customers to let you know they are home?