Communicating with Customers

Communicating with Customers

In this article Robin Chase, founder of ZipCar, talks about how she made a big mistake early on and then communicated it with her customers.

The lesson that should be taken here is that no decisions are permanent and that if you have to deliver bad news (like a price hike) the best way is directly with no spin.  Customers are smarter than we typically give them credit for.

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