Market Research

Great Quote from Rene Lacerte founder of Bill.com on Mixergy.com.  “You can’t do market research to find out what customers want.  Customers don’t know what they want”

http://mixergy.com/rene-lacerte-bill-interview/

The interview captures the iterative process for a start up.  Rene speaks very clearly about creating a “Push Cart” in a very challenging industry (software) where you wouldn’t think it was possible.

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  1. #1 by asaint11 on March 19, 2013 - 9:57 am

    Great quote. Thanks for mentioning Rene’s Mixergy interview!

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