This morning I was at the local Midas listening to the manager talk to a frequent customer. He mentioned that sales go up by 30% over the summer. This happens because people open up their windows while they drive and they hear lots of new noises.
Why is this important? I don’t know… now. But somewhere down the road it might be an important little tidbit that leads to a new business idea. Good entrepreneurs are always talking little facts like this, combining them together and coming up with new business opportunities. You never know where these facts will come from so you have to always be listening.
The other value that little non obvious facts like this have is that when you weave them into your assumptions and drop them on your investors they can give you tremendous credibility.
What are the little facts for your business?